Don't Be A Do Nothing B*tch

UFC superstar and Armbar Queen, Ronda Rousey has embedded a new catch phrase during a UFC episode. The trade mark has become world-wide as celebrities such as Demi Lovato and Beyoncé refer to it for inspiration.

“Do Nothin’ B*tch” is the catch phrase – Rousey has already trademarked her name along with “Armbarnation” for use on apparel and sportswear. Short formed to “DNB,” her comments quickly went viral while talking about her physique:

"Being put in a position of being a role model, I don't think I'm infallible enough for that. I have this one term for the kind of woman that my mother raised me to not be. I call it a 'do nothing b*tch.' The kind of chick that just tries to be pretty and get taken care of by somebody else. That's why I think it's hilarious when people say my body looks masculine. I'm like, 'listen, just because my body was developed for a purpose other than fucking millionaires, doesn't mean it's masculine.' I think it's femininely bad*ss as f*ck because there isn't a single muscle in my body that isn't for a purpose. Because I'm not a do-nothing b*tch."

The mature catchphrase seems to have mix quite well with the new-age phenomenon of the war against political correctness and traditional feminism. There’s been many mixed reviews on the campaign but it hasn’t stopped it from going viral as Rousey has sold over 50,000 merchandise products in less than 2 weeks.